Social Media Marketing Agency Interviewed on The WellnessHour with Randy Alvarez

For IMMEDIATE RELEASE:

WORLDCLASS BRAND MANAGEMENT INTRODUCES WORLDClassID:

Simplifying the SocialSphere™

(San Diego, CA, April, 2010) – WorldClass Brand Management (http://www.WorldClassID.com), the company behind the WorldClassID Social Media Marketing Service, is pleased to be spotlighted in the most recent Marketing Report done by Randy Alvarez of The Wellness Hour. Randy took this opportunity to help explain social media marketing to his audience via this Video Interview which was the first video interview of the founder and inventor of the WorldClassID solution. The Wellness Hour is using the Marketing Report to introduce to their clients this truly industry changing social software service in the SocialSphere™. At a time when managing your personal brand or your corporate brand has become increasingly important, the logistical nightmare of managing multiple username and passwords for numerous social networking sites has been solved.

Investing in a Social Networking Strategy

Managing your online identity in the social media until now has been overwhelming and challenging,
not only because there are already hundreds of social communities, but also because multiple social networks are launched on virtually a weekly basis. We all suffer from networking social overload, the information overload of being involved in a social network, not just one network social, but numerous social networking sites. How many online id, social identities or social user accounts do you have? Are we being consumed with social definition and is brand management being redefined in our newly social society? Until now you were limited to the manual, tedious and boring task of physically managing multiple social networking accounts which is very expensive from both a time and money perspective. In order to evaluate how best to invest in your own social network marketing strategy, you have to determine whether that social marketing plan can 1) save you time, 2) save you money, or 3) make you money. If your social marketing plan doesn’t hit at least one of those three elements, then you’re just wasting resources and you should invest elsewhere.

Social Networking Issues

The social web, what WorldClass has coined as the SocialSphere™, is chock full of social website issues for social issue management, the most personal of which is reputation management. Personal brand management in the SocialSphere™ is all about protecting your personal reputation. Similar issues apply to corporate brand management and also extend to product brand management or service brand management. Social networks can be a powerful tool in protecting, defending and promoting your personal brand or business brand, but as with any technology the tools are not good or bad, rather it’s how you use them that determine the desired outcome.

Lack of having a social network strategy can be worse than the proverbial ostrich sticking the head in the ground, and doing nothing is a recipe for potential social networking disaster. Do you know whether someone Googled you today? If so, do you know how many times your name was Googled? Do you know what shows up when someone Googles your name? Do you know how to change the results if something negative shows up on your Google name search?

When you are doing social analysis of what your social identity looks like to the outside world the use of social networking software inside the social network is a total necessity. You have already learned, or will come to learn, the logistic challenge of trying to manually protect and defend your personal brand or business brand in the social networking arena. Just managing the top 5 social networking sites is a daunting task, requiring the investment of time and money which you can easily estimate is thousands of dollars on a monthly basis.

So how do you keep up with all this social networking without losing your sanity?

Social Networking Strategy

In case you are still trying to figure out whether having a personal brand management plan is important or not, read the following article, “10 Reasons You Have To Manage Your Personal Brand” [http://www.worldclassid.com/page/personal-brand-managemnt] If your believe your social marketing branding and online reputation, online identity and brand development require involvement in social networking
websites, the question then becomes where do you focus your limited time and limited money? If one site like Facebook makes sense, should you also participate in MySpace or Bebo? If one social network is good, are ten social websites better and is participation in one hundred or more social networking sites the best? If participating in every possible social network is the best, how do I physically do that?

The logic of just the time required to create and manage just one social network would make you believe that you don’t want to join every social network because the only way you think it’s possible to do that isn’t scalable. You just don’t have enough hours in a day to manage more than just a few accounts. You could hire someone on a full time basis, but even that strategy has limitations that make in unscalable.

List of Social Networking Websites

So if you have limited time and limited money to invest in a social networking strategy, where do you go? We have compiled an ever growing list of social websites, so please go to the following links to see the entire list with URL links:

· Top 10 Social Networking Websites

· Top 10 Social Blogging Websites

· Top 10 Social Video Sharing Websites

· Top 10 Social Bookmarking Websites

· Top 10 Social Photo Sharing Websites

· Top 10 Social Professional Networking Websites

· Top 10 Social Press Release Websites

· Top 10 Social Article Posting Websites

· Top 10 Social Music Sharing Websites

The challenge is the idea that you can limit your social marketing strategy in any way. Even if you decide to limit your strategy to just the Top 10 websites in each of the 9 categories listed above (remember, there are over 350+ in total) that means you’re looking at 90 social memberships! If you believe that having a strategic social networking plan is a valuable investment, then you should also understand that having a presence in ALL the social websites is important.

Why? Because there are potential customers, potential eyeballs who are in social networks other than the Top 10 who you’re not going to reach if you don’t show up in the other social networks.

Social Networking Software Service (SnsS) – an obvious solution

The old adage of work smarter not harder seems obvious. The only way to work smarter and have a reasonable solution to managing hundreds of social networks is through an automated software solution. That is the essence of what WorldClassID is and does. It is a technology solution which takes the manual and highly complicated process out of the equation and creates a repeatable, scalable solution for dealing with hundreds of social networking sites.

About The Wellness Hour and Randy Alvarez

The Wellness Hour is America's cable television leader in health news and information. The show airs more than 5000 half hours a month nationwide and Canada, airing in over 47 Million homes. The goal of the program is to provide the much needed medical and wellness information the public is seeking in order to make informed decisions regarding health and well being. For the past ten years the Wellness Hour has been an innovator in digital media, with a history of delivering essential and cutting edge medical information, making the show a trusted resource in both the U.S. and Canada. For more information about how to become a guest on the program, please call The Wellness Hour studios to schedule a telephone meeting with show host Randy Alvarez. The Wellness Hour Studios - 760-434-5559 / Randy Alvarez Direct Line - 760-535-0905.

About WorldClass Brand Management and WorldClassID

Brand HyperDistribution: a social network distribution channel. WorldClassID utilizes a variety of peer-to-peer technologies which are even more efficient at reaching a target social network audience than any single method of channel distribution such as print, email, video, social networking, direct mail, network and online broadcasting.

WorldClassID provides a unique methodology to most widely distribute your brand message. Whether you want more clients, are looking to sell more product or want to reinvent yourself…the WorldClassID Social Networking Software Service is the solution. WorldClassID is a proven alternative to traditional marketing solutions and the only personal branding solution on the market today that can validate the distribution of content through HyperDistribution.

For more information about becoming a WORLDCLASSID CUSTOMER visit http://www.WorldClassID.com or to schedule an interview with Mr. Kendell Lang, please contact by email at Kendell.Lang@worldclass.com or by phone at 760.445.3315.

“Are you overwhelmed by Social Networking? Are you confused by hundreds of social networking sites? Are you hiring a social network coordinator to manage your MySpace, Facebook or Twitter accounts? WorldClassID Service is the answer. This revolutionary new social networking software service gives you the answer to managing your personal brand in the SocialSphere without being totally frustrated. WorldClassID is what can help you harness the power of the SocialSphere without driving you crazy. WorldClassID (http://www.WorldClassID.com) is all about providing answers to the question, "do you have a consolidated social content management and social network channel publication system that allows you to WRITE ONCE and then PUBLISH GLOBALLY?" WorldClassID is "Simplifying the SocialSphere™" and making sense out of a chaotic jumble of hundreds of social networking sites.”

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Leading Automated Social Media Marketing Agency

Leading Automated Social Media Marketing Agency

Functional Beverage Marketplace Supporting Healthy Supplements

Zenith: The road ahead for US functional drinks
By Jenny Foulds, Zenith International, 16-Sep-2009

As the US market for functional beverages continues along a path of strong growth, Zenith International suggests there may be some unexpected areas to look out for – such as ‘anti-energy’. The market researcher shares its thoughts as part of a NutraIngredients series on analyst insights.

Whereas Asia was once considered at the vanguard of functional beverage development, the US is slowly but surely taking its share of the limelight and becoming an increasingly preferred source of inspiration for other markets.

With ‘globesity’ an ever pressing concern, and with raised awareness of the implications posed by the world’s baby boomer population, functional beverage developments are delivering more and more specific health benefits.

Whilst heart health, cholesterol and weight management, as well as boosting general immunity and digestive health are hardly novel concepts in the functional beverage market, product launches to date have generally centred on these key areas, with innovation focussed on unique ways of achieving these end goals.

In consumers’ ever-changing agenda, provenance, naturalness, convenience and indulgence feature highly. Manufacturers have responded accordingly, particularly on the convenience level.

Energy shots

Within the booming energy drinks category, where growth continues unabated, the emergence of the so-called energy shots segment is big news. The market for these has reached the point where it is arguably safe to say that there is now an energy shot sibling – usually non-carbonated – for almost every US energy drink brand, including the leading brands Monster, Rockstar and Red Bull.

As Zenith International’s 2009 Energy Shot Drinks report revealed earlier this year, the US market is expected to be worth almost $750m by the end of 2009. This is a 75 percent increase on the previous year’s valuation but already a slowdown in growth from the 135 percent mark in 2008, as one would expect from such a rapidly emerging segment.

Approximately 70 percent of market value within shot drinks is generated by Living Essentials, which has dominated the market since the early inception of its 5-Hour offering in 2005.

Having commanded all the top advertising spots and distribution channels since its outset, critics argue that this category-creating brand has left no space for competitors. However, new shot drinks are continuing to appear on an almost weekly basis, as has arguably been the case for well over a year.

And developments that cater for the on-the-go and ever-discerning consumer do not stop there, with energy chews, sprays and gums also securing their hold through notable brands such as Hydrive Energy distributed by Dr Pepper Snapple Group.

In addition, there is an ever-widening choice of base applications for the delivery of active ingredients, be it a juice, dairy, water, still or carbonated drink, with a sports, energy, enhanced, wellness, nutraceutical or even cosmeceutical positioning.

Anti-energy drinks

In its revved up state, the US functional drinks category has also turned its attention to its ‘yin’ side, with a realisation that consumers need time to relax and cannot sustain such hectic lifestyles.

With this in mind, the US market has witnessed a wave of relaxation or ‘anti-energy’ drinks, triggered by brands such as Jones GABA and Drank, and continued as far north as Canada with the most recent unveiling of Slow Cow.

This trend is expected to proliferate in the near future through growing use of botanical ingredients such as melissa balm, chamomile and lavender.

Top predictions

In the same way that heart health, cholesterol and weight management, and immunity are hardly novel target functions for beverage manufacturers, superfruits are hardly novel ingredients. However their usage is also expected to continue its ascension.

Fruits such as goji berries, açaí, pomegranate and mangosteen have commonly featured in enhanced juices, however antioxidant-rich alternatives such as camu camu, yumberry, capuaçu and even cactus-derived ingredients are predicted to command further ground.

Zenith’s predictions for the US functional drinks market’s top five include:

More attention on meeting consumers’ energy requirements through a variety of different mediums, consumption occasions and need states;
An increasing use of novel superfruits to boost general immunity;
A swelling wave in relaxation drinks;
Additional focus on stevia and other natural sweeteners;
Even more specific target functions
Joint, bone, cognitive and overall health are expected to feature amongst the key concerns addressed by functional beverage manufacturers.

Examples in the first three of these categories include: Joint Juice Fitness (Joint Juice Inc); Böde Joint offering (HydroOne LLC); BeneVia Memory & Focus (Healthspan Solutions); ZUN Brain Boosting Energy (Fuzzee Bee Beverage Company); and OmegaChill (Zymes Omega Solutions).

The category will also be aided by the mainstream appeal of omega-3-enriched juice, juice drinks and milks through brands such as Tropical Essentials. Indeed, North Americans are the world's leading consumers of omega-3 beverages, accounting for over 30 percent of global volume in 2006, according to Zenith’s 2008 Omega-3 Drinks report.